• As the creator of any visual communication, it is vital to be aware of the possibility of visual boredom. Consider that it might be better to have someone stop to view your work and criticize it, rather than to simply pass it by.
  • It is your task to capture the viewer's attention, and then to provide a pattern that stimulates visual satisfaction.
  • Nothing will guarantee success, but one device that can be a tremendous help is a point of emphasis or focal point. To create a point of emphasis or focal point, you must ensure you know the message you are trying to communicate through your design.
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