• In this Exercise/Activity we will work with unity. You will need to utilize all of your conceptual skills, Adobe Illustrator and/or Adobe Photoshop, imagery acquired from the Internet and/or magazines, as well as your hands-on skills for this Exercise/Activity.
  • For this Exercise/Activity you will be creating three versions of a flyer for a music group called "Listen Carefully". The band has a club date coming up and you need to create three flyer layout concepts for the event based on the design element, unity. You will have the opportunity to use proximity, repetition, and continuation as your design devices in creating your flyer concepts.
  • Designing for a finished paper size of
    8 1/2" X 11", you can work with Adobe Illustrator and/or Adobe Photoshop as your software applications. Scan your imagery and/or insert it - remember since you are printing these flyers, all imagery must be 300 DPI, CMYK colour mode, so if you save imagery from the Internet, you must resample it - not just resize it (that will result in interpolation issues).
  • For your proximity focus, consider that it is one of the easiest ways to achieve unity. It is often simply a matter of placing the elements of a design closer together, while positioning them appropriately. What are your elements? Are they similar? Are they different? Are some the same and some different? Work in layers in your software application so that the manipulation of relocation is easier.
  • For your repetition focus, think about the fact that it is one of the most straight-forward ways to achieve unity. It is usually simply a matter of repeating one or more aspects of an element - a colour, a shape, a texture, a direction, or an angle. Choose one or two of your aspects. Repeat it, but remember the caution about boredom within unity - you want to maintain some variety. Again, work in layers in your software application so that the manipulation of relocation is easier.
  • For your continuation focus, think about how you want your viewer's eye to move from one element to another. Remember that this is a much more subtle design device than repetition or proximity. Continuation means that some type of element within your design simply continues - a line, an edge, or a direction from one form or element to another. It is like connecting the dots.
  • Now that all this is said and done - you should consider three completely different ideas for each flyer focus. This would be how you would execute your plans for "real life" in the "real world".

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