• In this Exercise/Activity we will explore visual analogies. You will need to utilize all of your conceptual skills, vector-based software such as Adobe Illustrator, as well as your hands-on skills with pencil and paper for this Exercise/Activity.
  • For this Exercise/Activity you will be creating a Corporate Logo/Trademark by creating a visual analogy. This Exercise/Activity reflects the "real world" Logo/Trademark creation process that designers are often asked to perform. We are going to create a Logo/Trademark for one of the following: Take Wing Tours (a travel/tour company), Sleek (a cosmetics, skin care, and fragrance company), or Expert Wear (a sports wear and sports shoe company).
  • So what are the steps to follow in creating your Logo/Trademark? One limitation is that you must utilize a visual analogy. To the right are several examples of Logos/Trademarks that clearly depict what the people/companies do for their professions.
  • Your next step is to ask yourself some questions about the person's profession or the company. What do they do? What do they manufacture?
  • The next thing to do is to use various shapes to create abstract "mini" compositions that could be used as icons for one of the above listed companies in this Exercise/Activity.
  • Focus on designs that are more abstract and stylized, than detailed, organic, and realistic. (At the same time, you want your ideas to convey that they comply and connect with the company's purpose.)
  • Before starting your work on the computer, you should have multiple ideas on paper - you should have at least half a dozen ideas for further refinement prior to starting your work in Adobe Illustrator.
  • In the end, you should finalize three ideas - these would be concepts that you would feel confident showing to a client for consideration.
  • Now that all this is said and done - you should consider two completely different ideas for your layout. This would be how you would execute your plans for "real life" in the "real world".

 

Visual Analogies Exercise Image One

Visual Analogies Exercise Image Two

Visual Analogies Exercise Image Three

Visual Analogies Exercise Image Four

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