• In this Exercise/Activity we will explore thematic agreement. You will need to utilize all of your conceptual skills as well as your hands-on skills for this Exercise/Activity.
  • For this Exercise/Activity you will design a book cover for a short story called "Chasing the Ideal Solution". (As to what this book is about, and who the book's demographic is will be your decisions.)
  • Decide the following: The theme of your cover design; will it be realistic, playful, solemn, sensitive?
  • You should be able to state the theme of your cover with one word. And there are a lot of possible words! What does the word "chase" imply to you? What does the word "ideal" imply to you? What is the "solution" in the story? Consider your theme carefully - it will guide the feel and look of all your decisions from now on during this project.
  • Your next decision is regarding colour. What colour scheme (monochromatic, analogous, complementary, triadic, achromatic, clash/discordant, tetradic, or square). will work for your theme? This colour scheme needs to be focused on your theme - your card's specific focus, now that you have your conceptual goal.
  • Next step is imagery - whether it's one or many - you need to decide what will work with your theme. Is/Are your image(s) applicable to the word you can use to sum up your cover? (For example - have you chosen imagery of water and waves, but your word is "poetic" or "time"?) Is/Are your image(s) applicable to the colour scheme? (For example - have you chosen a monochromatic colour scheme in yellows - a normally cheerful colour - but your word is "serious" or "somber"?)
  • Regarding your typography - consider not only what the content of the cover needs to say (the title, the author, perhaps a "teaser" statement about the story), but how you want to say it visually. Restraint is vital when it comes to typography - you need to make a person's eyes stop, look, and act. You also need to consider the ease with which you are doing so - therefore, the typeface cannot be too complex and can't take away from the colour scheme or image(s) on the cover. Because it's the name of the book (the purpose of the story) it must be obvious and visually important. Therefore, the typography becomes as vital - if not more so - as the colour scheme and imagery.
  • Now that all this is said and done - you should consider two completely different ideas for your layout. This would be how you would execute your plans for "real life" in the "real world".
Thematic Agreement Exercise Image One

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